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The future's not what it used to be.
Future Shock brings together future thinking and innovation from all over the world. I just add my thoughts and comments.
OgilvyAsia have done a great job of pushing their client into this brave virtual space. If the impact is long lasting this is a fantastic use of technology, combined for an understanding of user shopping behaviour.
WoW if this does what it says on the tin, the 3D industry is in for a shake up. I will check in out in more detail and update you shortly.
This is impressive, watch the video and you will see what i mean. Its also another way of google connecting more than one device to one user.
Online best practices are the holy grail for anyone trying to do the “right” thing online. Let me rephrase that, if you want to stop someone questioning why you have done something the a particular way, tell them that it is best practice! No that’s a bit unfair, there are companies, agencies and organisations out there that have found really good solutions to displaying, creating, developing etc digital content, and these are excepted, adopted and understood by uses the world over.
The digital convention normally becomes the best practice. What gets tricky is challenging the convention. Challenging the convention is a uphill battle, you cannot just come up with a better solution, it has to be better, be proven to be better, then be adopted by the majority before it can become the new convention.
Unfortunately there is not one place that holds all these best practises, they are spread over a multitude of sources, from brand websites, to consultancy papers. You also find that some organisations own websites, have become a living best practice resources. In the UK the BBC’s websites have become a reference for many, referring to their solutions as best practice, and rightly so they evolved and improved there digital offerings continually, and many do follow where they lead.
Here comes the side swipe through! If someone asked me if the UK government should be a source of digital best practice I would have said NO WAY. Everything they do say and think is out of date, antiquated and a waste of time and money. All that has changed!
Since the Martha Lane Fox’s report, ‘Directgov 2010 and beyond: revolution not evolution’ the UK government is going in the right direction and will become the place to go for digital best practice’s. I know its a minor miracle don’t take my word for it check out what they are doing here.
Say No More
The idea for the ’Helmet of Justice’ came from Jason Poindexter after he was hit by a car and the driver did not stop! Full story is on digitaltrends see link to source.
5 tech start ups, get 5 mis to tell you about their start up, some great stuff in here. If you follow me you should watch.
My attempt to describe them
Nice to see this in Seattle and want to see more of this from other cities.
Fashion does not normally float boat, however this interactive stream is interesting. You can change between 4 cameras while watching live online, and also take screen shots which you can then share across the social networks. This could be taken even further, why can’t we use image recognition technology to pick out products and then track them so you can slick and go directly through to a site where you can purchase etc? hum…
Similar to the cloud, users can link multiple Transporter devices in order to share data. The proximity of the devices doesn’t matter as long as the Transporters are connected to the Internet through a wired or wireless connection.
Great idea, hope they make it a commercial success.